This blog is designed to help if you’re setting up a Facebook Ad. It was recommended by ASPA member Kimberley at a recent Prose and Cons meeting, and it links to a YouTube video that explains the intricate settings you need to make the most of Facebook Ads, especially if you’re selling books. Facebook uses so many automated settings powered by AI, designed to make setting up an ad quick and easy and to provide a good user experience. However, that doesn’t always mean they are

When you first step into the world of publishing, you discover a whole range of confusing words that you have not come across before: ISBNs, metadata, trim sizes, distribution channels, to name but a few. One term that often puzzles new authors is “imprint.” It sounds quite technical, but in reality, it’s very straightforward. What is an imprint? An imprint is the publishing name that appears on your books. It is the name that readers, booksellers and libraries see on: ·

Advertising can feel overwhelming for authors with so many platforms, budgets and targeting options to choose from. It is so easy to spend money and yet not see much return on your investment. This is where the SMART process can help you: a simple and structured method designed to plan precise advertising campaigns and measure what works. SMART is used by businesses across the globe and not just by writers, but it can be very useful to you as an author if you are planning to

Most writers have an online presence for readers to explore their books and follow their work, and a favicon is a discreet and powerful part of this process. Literally short for ‘favourite icon’, a favicon is the tiny icon that appears next to someone’s page in browser tabs, bookmarks, and mobile shortcuts. You can design one however you want it to look, so that it reflects your genre or your personality. It is far more than a decoration, but a discreet way to build a brand a

One of the biggest challenges a writer faces is how to market their book once it's finished. If this sounds like you, then you may be interested in a free government-funded course called 'TQUK Level 2 Certificate in Digital Marketing'. You can find more about it here, on https://freecoursesinengland.co.uk/digital-marketing-free-course/ Or click on the image to take you directly to the sign-up page. The application process involves checking your eligibility by postcode, and

Search Engine Optimisation is the process of improving your website’s visibility amongst millions of other sites. It pushes you higher up the rankings in searches. To get to the top of a page straight away, you can always pay for an ad with Google Ads or Microsoft Advertising so that you are one of the first few sponsored names that users see. But that comes with the condition that you will only stay there for as long as your ad is running. If that’s not something you want,